Table of contents
MAXQDA – An established name in data analysis
MAXQDA is regarded as a robust market research software that offers both qualitative and quantitative researchers a structured analysis environment. Its powerful features for transcribing interviews and automatically transcribing audio and video files make it a preferred tool for in-depth data analysis. With synchronized time stamps and a versatile coding system, MAXQDA is particularly suitable for qualitative coding and in-depth data analysis using text and word frequency searches.
Tucan.ai – The AI-powered innovation in market research
In contrast to MAXQDA, Tucan.ai is characterized by its focus on AI-supported efficiency enhancement. The tool, specially developed for the qualitative and quantitative market research, automates and simplifies the coding of free text responses. With features for analysis based on interview guidelines and the automation of study reports, Tucan.ai offers a unique combination of efficiency and precision for market research companies.
Comparison of functions: MAXQDA AI Assist VS Tucan.ai
Overview
| Feature |  |  |
|---|---|---|
| Transcription Capabilities | High-precision AI-driven automatic transcription and analysis | Manual and AI-assisted transcription with AI Assist Add-on |
| AI-Assisted Analysis | Comprehensive AI features without additional purchases | Limited AI functionalities – requires add-on purchase |
| Coding and Analysis | Fully automated coding, reducing manual workload significantly | Advanced qualitative and quantitative coding tools; Manual effort required |
| Data Security and Compliance | Guarantees data localization with cloud or on-premise setup; data processing location: Germany | Data security depends on third-party service (OpenAI) for AI features |
| Language Support | Supports multiple languages, beneficial for international users | Supports multiple languages, beneficial for international users |
Status: November 2023
Automatic transcription & AI-based analysis of qualitative interviews
MAXQDA and Tucan.ai each offer a solution for the transcription and analysis of qualitative interviews, albeit with different approaches and technologies.
MAXQDA transcription functions: MAXQDA enables manual transcription of audio and video files and offers support through the use of AI-based transcription through the AI Assist add-on. This functionality requires an active MAXQDA 24 license and is therefore linked to a paid extension. While the tool offers helpful features for transcription such as automatic speaker changes, time stamps and auto-completion, the paid nature of AI Assist presents an additional hurdle.
Tucan.ai’s AI-driven solution: In contrast, Tucan.ai aims to automate the entire transcription process and promises up to 95% accuracy. In addition, Tucan.ai enables the analysis of interviews based on specific criteria and guidelines supported by finely tuned AI algorithms. This depth and adaptability of the analysis not only saves researchers time, but also increases the precision of the results.
Automated coding
The coding of qualitative data is an essential step in the analysis. Both programs offer solutions to simplify this process, but differ in their approach and efficiency.
MAXQDA’s approach to coding: MAXQDA allows users to code text passages manually and offers deductive and inductive code systems, among others. The creation and management of codes is supported by a variety of colors and keywords, which makes it much easier to organize qualitative data. Nevertheless, coding can be time-consuming and require extensive familiarization with the tool – a challenge that could be particularly daunting for new users.
Tucan.ai’s innovation in automated coding: Tucan.ai revolutionizes the coding process by using artificial intelligence to automate and accelerate the coding process. Instead of having to manually assign codes, Tucan.ai uses machine learning to analyze text responses and assign codes, which not only speeds up the process but also reduces the likelihood of misassignments. This AI-driven approach creates a seamless transition from data collection and transcription to in-depth analysis and reporting – a clear advantage over traditional methods.
Data protection and security
Conclusion: The right choice in a changing market research landscape
Looking for an enterprise solution?
Whether custom data model training, custom workflow integrations, cloud or on-premise, or advanced security features, anything is possible with Tucan.ai. Tailor your package to your needs together with your personal Tucan.ai advisor.
